Zoya Ashirov

Associate Partner, Risk, Regulatory and Compliance, Sia Partners

Zoya is an Associate Partner in the New York office of Sia Partners’ Financial Services Practice, leading the Risk, Regulatory and Compliance unit. As a former securities regulator, she has over 20 years of experience across capital markets and management consulting with deep expertise in risk and regulatory compliance functions, across the three lines of defense. Zoya advises clients on all aspects of risk and regulatory compliance frameworks, regulatory remediation and change management, and emerging regulatory issues. She has extensive experience in helping clients identify and mitigate risk, build and enhance control frameworks, and determine compliance strategy.

Prior to Sia Partners, Zoya managed a team of examiners in FINRA’s New York District office, conducting regulatory examinations of the largest, most complex, and most problematic broker-dealers in New York. During her almost 12 years at FINRA she made an impact across several units, including Member Supervision and Membership, where she was instrumental in bringing multiple enforcement actions against broker-dealers for failures across Supervision, Internal Controls, and Compliance functions. Prior to FINRA, Zoya spent several years underwriting mortgage loans at New York area financial institutions. She holds a BBA from Baruch College.

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