How retail investors are making digital assets part of their lives
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Ernst & Young LLP
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How retail investors are making digital assets part of their lives
Companies
Ernst & Young LLP
Thought Leadership
How retail investors are making digital assets part of their lives
Ernst & Young LLP
Shape the future with confidenceErnst & Young LLP
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Accounting
112
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101
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Accounting
9
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0
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1
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0
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5
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0
Show More (4)
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0
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0
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0
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4
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9
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2
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3
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1
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3
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1
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3
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1
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1
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2
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14
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1
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3
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1
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1
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4
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4
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7
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6
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2
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1
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0
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0
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0
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1
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26
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16
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4
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6
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4
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1
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2
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2
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3
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5
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5
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0
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0
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0
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1
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0
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4
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98
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3
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9
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3
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1
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65
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16
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20
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10
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23
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21
Conference & Event Organizers
2
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1
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3
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4
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0
Show More (4)
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9
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1
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2
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1
Show Less (4)
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3
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1
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0
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0
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1
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1
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0
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0
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1
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0
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14
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0
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7
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0
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6
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1
Show More (2)
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1
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0
Show Less (2)
Risk & Compliance
25
Anti-Money Laundering (AML)
7
Compliance Training
10
Credit Risk Management
5
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4
Fraud Detection
7
Show More (3)
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5
Market Risk Management
3
Operational Risk Management
7
Show Less (3)
Technology/Software & Services
58
Artificial Intelligence & Machine Learning
20
Blockchain Technology
5
Cloud Computing
7
Compliance Software
12
Customer Relationship Management (CRM)
2
Show More (8)
Cybersecurity Solutions
2
Data Management
9
IT Infrastructure
2
IT Support & Maintenance
1
Portfolio Management Software
8
Risk Analytics
8
Software Development
8
System Integration
2
Show Less (8)
Wealth Management Solutions
19
Estate Planning
1
Family Office Services
0
Investment Management
4
Philanthropic Advisory
1
Retirement Planning
2
Show More (3)
Tax Planning
0
Trust Services
3
Wealth Transfer Strategies
11
Show Less (3)
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1
Author
1
Speaker
0
Expert Analyst
0
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3
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Back
Conducted in March 2024, the survey aimed to better understand how retail investors think about digital assets (including sentiment, allocations, future expectations, tokenization, and payments); 1,034 retail investors were surveyed. This included 570 self-reported accredited investors and 464 non-accredited investors. Survey respondents self-reported “accredited investor” status with this being defined as >$1m in assets or >$200k in income for each of the past three years. Respondents were roughly 50/50 male and female and included a mix of investors who have/are currently invested in digital assets (e.g., crypto, stablecoins) and digital asset products (e.g., funds, trusts, derivatives), and those who have never invested. Survey respondents were globally distributed with 464 from the US, 227 from Europe, 185 from Canada, 128 form Asia, and three from rest of world.
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